We share many peoples concern about the current ecocide and feel the Earth, just like humankind, is sacred.
How we grow food, what we eat as well as how and what we produce affects the Earth, the environment and humankind. So we put our energy and passion into making accessible ranges of healthy, grain free cereals and snacks which are 100% organic , soil certified foods, each one complete with it’s original nutrition, just as nature intended. In fact, we believe we have actually added to raw ingredients through activation and dehydration, which captures nutrition at an optimal level and aids absorption in the gut.
We want to do our part in making the world better for future generations, so we like to look after the earth in as many ways as we can. Our packaging is totally recyclable and made using vegetable dyes.
And we operate where ever possible a paper free office.
There answer is…well…there have been a couple of sources of inspiration. Firstly, the Gorilla is a herbivore and lives healthily munching on plants. Despite its immense power, and scary depiction by some, it is actually a very docile creature - if you watch them, they seem to practice a sort of gorilla mindfulness making them naturally calm! And as we share 98% of our DNA with these magnificent creatures, they seem like good role models.
But our love for our distant cousins doesn’t stop there. We also support The Gorilla Organisation. A very worthy case indeed as Mountain Gorilla numbers have reached extremely low numbers. There are only around 800 mountain gorilla’s left…in the entire world.
There is so much evidence proving the saying that ‘you are what you eat’. Humankind is currently plagued with ill health due to addictions to artificial additives like cane sugar as an example. This is abundant in modern diets, resulting in widespread illnesses such as obesity and diabetes. Conditions such as these are plaguing the health of individuals in Western countries. So, we reckon maybe the Gorilla is showing us a thing or two about real health and balance.
The actual name ‘Raw Gorilla’ was inspired by a book called Green Gorilla by Adi Da Samraj. This book blew our minds with its teachings on how to righten ones life, including moving to, or increasing the amount of raw plant based food in a diet. It also includes a look at our attitudes and approach to many things giving is the inspiration and energy to take a fresh look at our diets and attempt t change our collective habits for the better.
Our story started in Fraser’s own kitchen in Stoke Newington, London in 2014. Being both crazy about breakfast and raw food in general, Fraser wanted to add a twist to regular sugary and wheaty cereals, such as Coco Pops and Rise Crispies, and sugary snacks and turn them into raw nutritional powerhouses.
Fraser created something raw, gluten free, vegan, paleo, containing nothing refined, no additives or preservatives or colours (obviously), with a hand-made feeling, organic and containing no grain - just wholesome delicious products blended with amazing superfoods like raw cacao, lucuma & maca. Just like nature intended.
There is not a sniff of anything reﬁned or processed in Raw Gorilla products! Ingredients are 100% raw, alive, full of activated wholesomeness, no gluten, no dairy, no nasties at all - we’ve made sure of that. All ingredients are also 100% organic.
We believe eating organic wholesome raw food, which is dehydrated at a controlled temperature to maintain peak enzyme content (below 42c), helps us to feel healthier, happier and will energise us throughout the day.
That’s what life is all about after all…to feel bright, and to be alive and energised!
Fraser is our Founder & CEO and a real foodie, he always has his hands in our Munchie packs.
His concern about the state of the Earth combined with a growing interest in how conscious living and healthy eating leads to happiness, lead to him quickly becoming involved in the food industry working for brands such as Booja Booja, Eat Natural, Inspiral, Ombar, and Chi and created his own sales distribution company specialising in healthy vegan products, this involved working to launch companies such as Chi, Conscious Chocolate and many more.
Having suffered from food sensitivities all his life it became obvious to him that there was a need for cereals and snacks that were not full of preservatives, additives, gluten and cheap foods stuffs. So he created the first tasters of crispies and munchies in his kitchen in Stoke Newington in 2014 and soft launched the business in 2015 and here we are now, with seven product lines selling in major distributors such as Planet Organic and Wholefoods, Ocado and Tesco and distributing globally in over 20 countries.
Fraser eats mainly a plant based diet , loves yoga, music and oh yes …food! Contact Fraser at: Fraser@rawgorilla.co.uk'
Contact Fraser at: Fraser@rawgorilla.co.uk
Andy is our Operations and Logistics Manager- no organisation can function without an Andy! He is responsible for logistics, balancing stock, orders, globally. He also runs the office, and oversees production of the Crispies and Munchies.Day to day he manages and fronts the questions from our many stockists and distributors.
He is Romanian and fluent in German and English and better at French than we are, he is a good translator for us which has been very useful as we roll out across Europe.
Andy is based in our offices in London and brought with him a wealth of experience of customer facing roles, including sales, operations, and production.
Contact Andy at: firstname.lastname@example.org
Alaya runs the social media for Raw Gorilla and different marketing projects and is also an advisor and investor.
She used to run a few companies and was also Group Marketing Director of Orange plc, CEO of C&W, and held non exec roles including Safeway plc (now Morrisons).
Alaya tries to stick to a largely raw plant based diet as she suffers a lot of food sensitivities, and is delighted to test as often as possible Raw Gorilla products in the office even when she is not asked to!
Karl, is a seed investor and advisor (and is also Frasers brother). He brings with him a wealth of experience having previously run marketing operations as director for Yahoo and Match.com.
Most recently Karl was Managing Director for Match.com in Northern Europe and also featured as a judge on final for the BBC Apprentice.
When Karl is not working he is busy with his young family, he eats far to much cane sugar and sweeties, but loves running it off at weekends.
Jonny is the numbers man, whilst that is a bit of a conversation killer , Jonny talks a lot ! and helps us in this key role for any business. He is a qualified accountant and keeps us on track.Accountants have a reputation for being boring , but Jonny has a lot of interests outside numbers, including skiing which he used to teach in Canada, but these days he is busy saving to get married later this year
Jonathan is the serious member of the team but likes to be fed lemon Munchies. He is an advisor and chairman of the advisory board. His many years experience establishing and running companies, boards and holding advisory roles for many industries including start ups is invaluable to us. He is married, loves golf, sport and his tonkinese cats . We are educating him towards more vegetarian food, and less cane sugar in his diet! but converted to Vegan is going to take some time.